Drive MG Brand

 

From September 2015 – May 2017, I worked as a Designer for Drive MG. One of my main projects while working for Drive included updating and refreshing their website, which illuminated the need to re-conceptualize their branding. Working back from their chevron icon and existing work, I built out a clean and simple brand guide to be used in-house. This process included creating a base palette, presenting logo guidelines + options, assigning typography, and clarifying graphic and photo styles.

 
Gabrielle Moritz